Most ad budgets get wasted because the landing page does the wrong job. A great page makes one specific person take one specific action — and removes everything else that could distract them. No design awards. Real clients.
Before our call, you receive a written report: your buyer's real fears, the language they use, your top competitors, and which channel fits your business.
A landing page is a single-purpose page built to convert one audience into one action — a booked call or form fill. Unlike your homepage, it removes every distraction and delivers exactly what your ad promised. For Vancouver service businesses running paid traffic, it's the difference between 2% and 20% conversion.
The math: a 5× better conversion rate on the same ad spend means 5× more paying clients — without paying Google a dollar more.
The most expensive mistake in performance marketing. Your homepage is a buffet; the ad promised a specific dish.
"Welcome to ACME Cleaning. We have 20 years of experience." Nobody cares yet. The hero has 3 seconds to answer: am I in the right place?
"Book a consultation", "Call us", "Email us", "Live chat", "Subscribe". Five options means no decision. Pick one.
Every extra second of load time tanks conversion by ~7%. A 5-second page kills 35% of your ad spend before anyone sees the offer.
Reviews, photos, before/afters belong on the page early. Trust is what closes — not your design choices.
Same skeleton; different muscle each time. The variables: industry-specific language, trust signals, and proof types. The order doesn't change.
Anything with a clear offer and a clear audience benefits from a dedicated page. The bigger the budget you're sending into it, the more the page matters.
For a Vancouver upholstery cleaning business, we built a one-offer page focused on a single service. No global nav, no "About us", no service menu. Just hero, proof, offer, objections, form.
From 30 leads on $785 of cold Google Ads traffic, 17 became paying clients in the first month — 3.91× ROI. The same page is still running today, with iterative copy tests every month.
How long does it take to build a landing page? About three weeks from kickoff to live for a single-service page — week one research, week two copy and design, week three build and test. Simpler offers go faster; custom photography or research from scratch takes a little longer.
If you run ads with me, the landing page is built into the monthly base fee — no upfront design charge. Need only the page? It's a single project fee covering research, copy, design, build, tracking and 30 days of iteration. You own the page either way.
| Option | What it covers | Cost |
|---|---|---|
| With ads | Built into the monthly base fee — pays for itself once it converts | No upfront fee |
| Page-only | Research, copy, design, build, tracking + 30 days of iteration support | Single project fee |
The questions I get every week. For anything else: let's talk on a call.
You can — but expect 1–2% conversion on cold paid traffic instead of 10–20%. A homepage tries to please many audiences and intents; a landing page is built to convert one. The math is brutal: up to 10× the ad spend for the same number of clients.
Whatever fits your stack. Default is Webflow or Framer — fast and easy for you to edit later. If you're on WordPress, Shopify or a custom stack, we can build there too. You always own the source.
Three weeks from kickoff to live for a single-service page. It can be shorter for simpler offers, or longer if we need customer research from scratch or custom photography.
Yes. Copy is the single biggest lever on conversion — about 70% of the difference between a great page and a mediocre one. I write the first draft from customer research; you review and refine.
For most service businesses your real photos beat stock by a wide margin. I'll direct what to shoot, or shoot it if you're in Vancouver. For clinics and beauty we mix real client photos (with consent) and curated stock.
Mobile-first, always. Over 70% of paid traffic in service businesses comes from mobile. Sub-2-second load time is non-negotiable, and forms are thumb-sized.
If you run ads with me, the landing page is built into the monthly base fee — no upfront design charge. Need only the page? It's a single project fee covering research, copy, design, build, tracking and 30 days of iteration. You own the page either way.
A $100 strategy session. I'll look at your hero, your offer, your speed, and your form — and tell you where the conversion is leaking before we even talk about a rebuild.
Book a $100 Strategy SessionBefore our call, you receive a written report: your buyer's real fears, the language they use, your top competitors, and which channel fits your business.
