Each one stands on its own. Together they form an acquisition system that doesn't depend on a single channel, a single algorithm, or a single moment. Pick what you need — or let's design the right mix together.
Ads by Danny offers six performance-marketing services for Vancouver and Lower Mainland service businesses: Google Ads, Meta Ads, LinkedIn Ads, SEO, landing pages and marketing strategy. Pricing is shared-risk — a small monthly base fee plus a performance fee tied to new-client revenue — and every engagement is month-to-month.
Before recommending channels, budgets or campaigns, I do the homework — your numbers, your customers, your competitors. Then we build a 90-day plan that fits your actual business.
A research-led marketing plan: who you sell to, what they actually want, how your competitors fail them, and what channels will reach them efficiently.
Standalone option for businesses not ready to spend yet. Always included when we move into channels — the plan is the whole point.
Before a dollar is spent, I build two deep-research models: a digital twin of your ideal buyer, and a bird's-eye map of your market.
A 7-day “digital twin” of your ideal buyer — something to test creative, offers and landing pages against before you pay to learn the same lesson live.
Load your business, market, economics and goals; AI runs a first market scan.
Map fears, objections and questions across the category — forums, Q&A, communities.
Mine 4–5★ reviews for what turns ordinary buyers into loyal fans.
Mine 1–3★ reviews for the industry's systemic failures — and how to avoid them.
Build a customer dictionary: real words, slang and “golden quotes”.
Read long-form UGC and video to surface hidden, real-life buying motives.
Synthesize 1–3 interactive buyer avatars you can test ideas against.
A 7-day market map — competitors, trends, regulation and where the smart money is moving — to find the gaps no one else is serving.
Aggregate your data; verify 3–5 direct and 2–3 indirect competitors.
Compare competitors locally, regionally and against global leaders.
Scan 2–5-year trends and weak signals before they go mainstream.
Discourse-analyze media and influencers; find the information vacuums.
Read laws, regulation and economics as concrete risks and opportunities.
Track where smart money flows: VC deals, M&A and corporate R&D.
Synthesize a strategic market map and surface the blue-ocean gaps.
The fastest channel from zero to paying clients. When someone in Vancouver searches for your service, your business shows up — and you only pay if they click.
Paid search advertising on Google: when a high-intent prospect types a query like "upholstery cleaning Vancouver" or "plumber Burnaby", your ad appears at the top of the results page.
Done well, it's the cheapest way to acquire customers in service businesses — because you're talking to people who already raised their hand. Done badly, it's the fastest way to burn budget on noise.
Existing accounts get a 30-point review before we touch anything.
Campaign structure aligned to how customers actually search.
Start with intent keywords only. Layer Performance Max once data is clean.
Daily budget shifts toward what converts; kill underperformers fast.
Where Google Ads catches existing demand, Meta Ads creates it. The right creative in front of the right audience makes people remember you when the need arises.
Paid advertising on Facebook and Instagram, including dynamic remarketing. Particularly powerful for visual services — clinics, beauty, healthcare, home services — where before/after content and lifestyle imagery do the heavy lifting.
Also where your website traffic comes back to convert: people who visited but didn't book see your ads again, this time with an offer or social proof.
Identify the 2–3 audiences most likely to buy.
Build a system to produce 3–5 ad variants per week.
Kill losers fast, scale winners horizontally.
Bring back warm visitors with offer-led ads.
If your buyer has a job title, LinkedIn is the only place you can target them by that title. Higher CPM than Google or Meta — but the precision means a single closed deal pays for the whole quarter.
Paid advertising on LinkedIn — Sponsored Content, Message Ads and dynamic personalized formats. Real power lies in audience targeting: company size, industry, seniority, job title, function.
Best for B2B service businesses — consultants, agencies, professional services — and for clinics or services that target affluent professionals.
Get specific about who you sell to and why.
Build 2–3 audience permutations to test.
Position the offer the way a buyer would describe it internally.
CPC is irrelevant; we track to closed-won.
Paid ads bring leads tomorrow. SEO builds the asset that brings leads in two years, then five, then ten — long after you stop spending on ads. The two complement each other.
Search Engine Optimization: a long-game discipline that makes Google trust your site enough to show it in organic results for the queries that matter to your business.
For local service businesses, it's mostly Local SEO + service pages + technical foundation + a steady drumbeat of useful content. No tricks, no link spam — Google has gotten too smart for that.
Fix technical issues first. No content on a broken site.
Optimize GBP and local citations for map-pack visibility.
Build one converting page per high-intent service.
Publish 1–2 useful pieces per month. Patience compounds.
Most ad budget gets wasted because the page does the wrong job. A great landing page makes one specific person take one specific action, and removes everything else that could distract them.
A purpose-built page for a single offer or audience. Fast, focused, designed around the customer's actual decision-making process — not your sitemap.
Built into the engagement: when you run ads with me, you don't pay upfront for the page. We launch, get clients, and the landing page work pays for itself.
Hero → proof → offer → objections → CTA. In that order.
Words decide; design dresses. Always.
Sub-2s load time is non-negotiable.
Headline + offer + form length are the big three to A/B.
Start with Google Ads if people already search for your service and you need clients now — first leads in 1–2 weeks. Start with Meta Ads if demand has to be created visually. Unsure? A four-week marketing strategy project answers the question with research instead of guessing.
| Service | Best for | First results | Cost shape |
|---|---|---|---|
| Google Ads | Capturing demand that already exists — "plumber near me" searches | 1–2 weeks | $50–100/day ad spend + base & performance fee |
| Meta Ads | Creating demand for visual services; retargeting site visitors | 1–2 weeks | $30–80/day ad spend + base & performance fee |
| LinkedIn Ads | B2B and high-ticket — target by job title, company, industry | 4–8 weeks | Higher CPM; one closed deal pays the quarter |
| SEO | Lowering cost-per-client for the long term | 4–6 months | Monthly retainer, six-month minimum |
| Landing Pages | Converting paid traffic at 10–20% instead of 2% | ~3 weeks | Included with ads; project fee standalone |
| Marketing Strategy | Deciding channels and budget before spending | 4 weeks | One-time project fee |
The questions I get every week about picking a service. For anything else: let's talk on a call.
Google Ads, for most service businesses — it captures people already searching for what you sell and brings first leads within 1–2 weeks. If demand for your service has to be created visually, start with Meta Ads. Not sure? A marketing strategy project answers the question with research instead of guessing.
Yes. Each service stands on its own — you can start with a single ad channel, a landing page or a standalone strategy project. Most clients start with one service and add others once the first one is paying for itself.
Ad budgets are paid straight to the platform — typically $50–100/day for Google Ads or $30–80/day for Meta Ads. My management is a small monthly base fee plus a performance fee tied to new-client revenue. SEO is a monthly retainer; marketing strategy and standalone landing pages are one-time project fees.
Google Ads and Meta Ads bring first leads within 1–2 weeks of launch. A landing page takes about three weeks to build, then lifts every campaign it serves. A marketing strategy delivers a 90-day plan in four weeks. SEO shows meaningful organic traffic around month 4–6 — it's the long game.
Yes — across the Lower Mainland: Burnaby, Richmond, Surrey, North and West Vancouver, Coquitlam and New Westminster. Campaigns are geo-targeted to your exact service area, so you only pay to reach people you can actually serve.
Yes — that's the system: strategy decides where the budget goes, ads capture and create demand, landing pages convert it, and SEO compounds it over time. But you don't need everything at once. We start where the math is best and add channels as each one pays for itself.
A $100 strategy session. I look at your business and tell you honestly which of these would actually move the needle — and which you can skip.
Book Your $100 Strategy SessionBefore our call, you receive a written report: your buyer's real fears, the language they use, your top competitors, and which channel fits your business.
