SERVICE NO. 01GOOGLE ADS · VANCOUVER, BC

Google Ads
for Vancouver service businesses.

The fastest channel from zero to paying clients. When someone in the Lower Mainland searches for what you do, your business shows up — and you only pay if they click. Done right, it's the cheapest way to acquire customers. Done wrong, it burns budget in days.

Before our call, you receive a written report: your buyer's real fears, the language they use, your top competitors, and which channel fits your business.

3.91×
Best month-1 ROI
$785
Spend → 17 clients
19.86%
Landing page CVR
Week 2
First booking, typical
Why it works
Intent-based traffic

People searching are
already raising their hand.

Google Ads management means I run your search campaigns end to end — strategy, keywords, landing page, conversion tracking and daily optimization. For Vancouver service businesses, it's the fastest way to turn "plumber near me" searches into booked, paying clients — usually within two weeks of launch.

The biggest advantage of Google Ads over every other paid channel: you reach people at the exact moment they need what you sell. A homeowner in Burnaby googling "emergency plumber" is already at the bottom of the funnel — they're not browsing, they're buying.

For service businesses with clear local demand — clinics, cleaning, trades, legal, beauty, dental — this is the cheapest cost per real client you'll find. You're not interrupting; you're answering.

Meta Ads create demand; Google Ads capture it. The right move depends on your business — but for most local service businesses in Vancouver, Google Ads is where the first dollar should go.

Common mistakes
Why most accounts fail

Five ways to burn
your ad budget fast.

№01

Running ads to the homepage

Your homepage talks about you. A landing page talks about the visitor's problem. Every dollar sent to the homepage is rounded down to noise.

№02

Trusting Performance Max blindly

Performance Max is powerful, but it needs clean conversion data and tight feeds first. Launching it cold burns budget for weeks before it stabilizes.

№03

No conversion tracking

If you can't separate "booked" from "clicked", you can't optimize. Most accounts I audit are missing call tracking and form attribution entirely.

№04

Broad-match anywhere

Broad match without aggressive negatives means showing up for half-related queries. Cheap clicks, expensive non-clients.

№05

Set-and-forget

Google rewards accounts that get touched. An untouched campaign loses to a worse-but-managed one within weeks.

Methodology
How I do it

Six things I do
before, during, and forever.

STEP 01
Audit
Existing accounts get a 40-point review before we touch anything. Tracking, structure, match types, search-term hygiene, negatives, quality scores, landing pages.
STEP 02
Customer & keyword research
AI buyer research and search-term mining to discover the words your prospects actually use. We build keyword groups around customer intent, not vanity volume.
STEP 03
Landing page alignment
Each campaign gets a page built for one offer, one audience. Conversion is decided before the visitor hits the form — by what the headline promises.
STEP 04
Tight launch
We start with high-intent exact + phrase match and aggressive negatives. Performance Max only after conversion data is clean enough to feed it.
STEP 05
Daily optimization
Search terms reviewed daily. Budget shifts toward what converts; underperformers killed fast. Bid strategies tuned to your unit economics — not Google's defaults.
STEP 06
Plain-language reporting
Monthly report you can actually read: cost per client, ROI, what changed, what's next. No "impression share opportunity" jargon.
What's included
Everything you get

No upsells.
No surprise line items.

01
Account setup
  • Google Ads account creation under your name
  • Conversion tracking (GA4, call tracking, form attribution)
  • Google Tag Manager + Conversion API where supported
  • Negative keyword library tailored to your industry
02
Campaigns
  • Search campaigns: high-intent exact + phrase match
  • Performance Max once tracking is clean
  • Smart bidding aligned to ROI, not Google defaults
  • Remarketing layers on warm visitors
03
Landing pages
  • One purpose-built page per offer/audience
  • Mobile-first, sub-2s load time
  • Built into the engagement — no upfront fee
  • A/B-ready scaffolding for testing
04
Reporting & comms
  • Monthly plain-language report (cost/client, ROI)
  • Monthly strategy call
  • Direct WhatsApp/email — no ticket system
  • No long-term contracts. Cancel any time.
Industries

Where Google Ads works especially well.

Cleaning & restoration
VANCOUVER · BURNABY
Aesthetic clinics
BURNABY · RICHMOND
Trades & contractors
LOWER MAINLAND
Dental & medical
VANCOUVER
Legal & professional
DOWNTOWN VANCOUVER
Beauty & wellness
VANCOUVER · WEST VAN

Not on this list? Most local service businesses with clear demand and unit economics still fit. Easiest way to find out: a $100 strategy session.

Case study

What this looks like in practice.
Cleaning company. Vancouver. Month 1.

3.91× ROI
$785 ad spend · 30 leads · 17 paying clients · Month 1

A Vancouver upholstery cleaning business spent years on referrals — feast or famine months, no way to forecast workload. Previous Google Ads attempts had burned budget with clicks but no real bookings.

We rebuilt the system from scratch: customer research, a single-offer landing page (19.86% CVR from cold traffic), tight-intent Google Search campaigns, full GA4 + call tracking. First booking arrived in week 2. The pipeline has been predictable ever since.

Read the full case study
Process
How we'd start

First month, week by week.

How long until Google Ads work? Most Vancouver clients see their first leads within two weeks of launch. Cost-per-client settles over 4–8 weeks as Google's algorithm learns. You get clear ROI data by the end of month one — and a plain-language report every month from day one.

WEEK 1
Audit & strategy
  • ·40-point account audit (if existing)
  • ·Customer + competitor research
  • ·Keyword + negative groups
  • ·Bid strategy + budget plan
WEEK 2
Build & launch
  • ·Landing page design + build
  • ·Conversion tracking setup
  • ·Campaign builds (Search first)
  • ·Quality-score and policy passes
WEEK 3–4
Optimize
  • ·Search-term review (daily)
  • ·Bid + budget adjustments
  • ·First A/B tests on landing page
  • ·First monthly report
MONTH 2 →
Scale
  • ·Performance Max once data is clean
  • ·Layer remarketing audiences
  • ·Add Display / YouTube if useful
  • ·Monthly strategy review
Pricing
How I charge

How much does Google Ads cost in Vancouver?

Most Vancouver service businesses spend $50–100/day on Google Ads ($1,500–3,000/month), paid straight to Google. On top of that, management is a small monthly base fee plus a performance fee tied to new-client revenue — so you only pay more when the ads actually bring you paying clients.

CostWhat it coversTypical
Ad spendPaid directly to Google — your budget, on your own account$50–100/day
Base feeAccount management, conversion tracking, daily optimization, monthly reportingSmall monthly
Performance feeA % of revenue from the new clients the ads generateOnly when you win
NO LANDING-PAGE UPFRONT FEE  ·  MONTH-TO-MONTH  ·  CANCEL ANY TIME  ·  YOU OWN THE AD ACCOUNT
FAQ

Google Ads, questions.

The questions I get every week. For anything else: let's talk on a call.

01How quickly will I see results from Google Ads?

First leads typically arrive within 1–2 weeks of launch. Cost-per-client stabilizes over 4–8 weeks as the algorithm learns your conversions. You'll have clear ROI data by the end of month one.

02Is there a minimum budget to start Google Ads?

For most Vancouver service businesses, $50–100/day in ad spend is enough to start. The right number depends on your service area, competition and average client value. We set it together in the audit, before launching.

03Do I keep my Google Ads account?

Yes, always. The account is created under your billing and ownership from day one. If we ever stop working together, you keep every campaign, audience and dollar of history.

04Will you also build the landing page?

Yes. A converting landing page is part of the engagement — no upfront fee. Most pages we build hit 10–20% conversion rates from cold Google Ads traffic.

05Do you run Google Ads outside Vancouver?

Yes. I work across the Lower Mainland — Burnaby, Richmond, Surrey, North and West Vancouver, Coquitlam and New Westminster. Campaigns are geo-targeted to your exact service area, so you only pay for clicks you can serve.

06Google Ads or SEO — which should I start with?

Google Ads if you need clients now: it puts you at the top of search today, with leads in about two weeks. SEO is the long game that lowers cost-per-client over time. Most Vancouver businesses start with Ads, then add SEO.

07Can you fix or take over my existing Google Ads account?

Yes. I start with a 40-point audit — tracking, structure, wasted spend, search terms. You keep full ownership while I rebuild what's broken and cut what's burning budget. Most accounts I audit lack proper conversion tracking.

Start here

Ready to find out if
Google Ads will work for you?

A $100 strategy session. I'll look at your account, your market, and your numbers — and tell you honestly whether this channel pays back for your business.

Book a $100 Strategy Session

Before our call, you receive a written report: your buyer's real fears, the language they use, your top competitors, and which channel fits your business.

NO PITCH · NO CONTRACTS · REPLY WITHIN 24H
CallBook a $100 Strategy Session